Strategists

Warren East, ARM plc

Sir Stuart Rose, Marks & Spencer

Willie Walsh, British Airways

Willie Walsh, British Airways – and Mike O’Leary , Ryanair

Mike O’Leary, Ryanair

Paul Bulcke, Nestle

Peter Voser, Royal Dutch Shell

Philip Clarke, Tesco

Ursula Burns, Xerox Corporation

Barbara Cassani, founder of GO low cost airline and leader of the London Olympic bid

Tim Smit, the Eden Project

Business leaders share their advice

Celebrity entrepreneurs reveal the secret to success