Entrepreneurship and Design Thinking – 2017

Contact                      rajones2004@hotmail.com

Module Guide         Available on HWR Moodle

Berlin Module photographs


Useful stuff:

SWOT-gti  (nice, but must NOT be used in my module!)

Design Kit by IDEO.org – sign up for IDEO’s Field Guide to Human- Centered Design

Garr Reynolds – Why Story Telling Matters

Garr Reynolds – Presentation Zen



Lecture 1 E&DT – Intro

Lecture 2 E&DT – Entrepreneurship

Lecture 3 E&DT – Entrepreneurship in Large Organisations

Lecture 4 E&DT – Innovation

Lecture 5 E&DT – Innovation in large organisations

Lecture 6 E&DT – Design Thinking

Lecture 7 E&DT – Design Thinking & Wicked Problems

Seminar 8 E&DT – Stanford Crash Course

Lecture 9 E&DT – Cambridge Cluster jul2017

Lecture 10 E&DT – Entrepreneurship International Comparisons

Lecture 11 E&DT – Family business


Business Start-up:

Cashflow cycles in a start-up business

Business start-up plan 3Ms





Silly Cow team project – early afternoon session – The Sock

Creative methods team project – early afternoon session

Stanford d-School Design Thinking Crash Course

Assignment team projects – early afternoon session

Pulling it all together


Recommended books:

Brown, T. (2009) Change by design: how design thinking can transform organizations and inspire innovation, HarperCollins Publishers, New York, NY, 2009.

Abstract of above (getAbstract)


Design Thinking Stories

How design thinking transformed Airbnb from failing startup to billion-dollar business

Siemens: Design Thinking in China: How Siemens CT Copes with Cultural Issues



Why Entrepreneurship Has Won, Howard Stevenson (Coleman White Paper, 2000)

The Heart of Entrepreneurship, Howard Stevenson & David Gumpert, Harvard Business Review, March 1985.

An Operationalization of Stevenson’ Conceptualization of Entrepreneurship as Opportunity-based Firm Behaviour, Strategic Management Journal, Aug 2001

Design Thinking Comes of Age, Kolko, Jon – Harvard Business Review, September 2015

Using Design Thinking to Embed Learning in Our Jobs, Bersin, Josh – HBR, July 25 2016

Design for Action, Brown, Tim & Martin, Roger L – Harvard Business Review, September 2015

Organizational Resilience – an excellent summary of academic evidence, business insights and new thinking by BSI and Cranfield School of Management – includes the “Tension Quadrant” model and blended PDCA/4Sight twin cycle model.

Highly recommended: Business Model Generation, Osterwalder & Pigneur (2010), see especially chapter 3 Design – customer insights, ideation, visual thinking, prototyping, storytelling, scenarios.          Abstract of Business Model Generation


Useful web resources:

IDEO   https://www.ideo.com/eu

Design Thinking – Tim Brown, CEO and President of IDEO

OpenIDEO   https://openideo.com/

David Kelley – Ideo, an innovative design company – 60 Minutes Jan. 06, 2013

TED – David Kelley – How to build your creative confidence

What is “Design Thinking”?    http://thisisdesignthinking.net/on-design-thinking/discourse/

Stanford webinar – Apply Design Thinking in Your Work

Stanford webinar – Design Thinking = Method not Magic

Stanford webinar – Design Thinking and the Art of Innovation

Ideacouture     Ideacouture


Design Thinking – How can established companies create customer experiences as seamless and simple as those offered by the best digital start-ups?

New insights for new growth: What it takes to understand your customers today. September 2016


Hasso-Plattner Institut   https://hpi.de/en/school-of-design-thinking.html


Design Thinking Berlin


Design Thinkers Academy      http://www.designthinkingnetwork.com/video



KPMG Nunwood






PwC Digital Innovation: How does design thinking look different to a normal innovation process?


Lean Startup Meets Design Thinking

Interesting dialogue with Tim Brown (CEO IDEO) on Design Thinking and Eric Ries (The Lean Start Up)


Design Thinking Stories

How design thinking transformed Airbnb from failing startup to billion-dollar business

Siemens: Design Thinking in China: How Siemens CT Copes with Cultural Issues


Sylvain Cotton’s blog

Business Model Innovation by Design Thinking – Dennis Deheny and Dieter de Smet

Creativity at Work – Linda Naiman



What is Design Thinking? 

The Trouble with Design Thinking

Hall of Fail and Learning


The Case Against Empathy


Shell scenarios

Shell scenarios – video

Shell Energy Scenarios to 2050

McKinsey – The Use and Abuse of Scenarios


Tim Smit – The Eden Centre

Tim Smit – The Eden Project (part 1)     part 2

Tim Smit at ARU graduation ceremony 2015

March 7, 2017

The Surprising Habits of Original Thinkers, Adam Grant, December 31, 2016

Design Thinking – Denkmotor

Open Innovation

TED – The Art of Innovation – Guy Kawasaki


Wider context of entrepreneurship

WEF Global Competitiveness Report 2016-2017

GEM Global Entrepreneurship Monitor report 2016-2017

OECD – Entrepreneurship at a Glance 2016

The World Bank – Doing Business 2017


SME Sector in GermanyKfW SME Panel 2003 to 2015

Eurostat Statistics on SMEs

UK Business Statistics 2016 – House of Commons Library, November 2016

Business Population Estimates UK 2016

Entrepreneurial Learning – a Narrative-based Conceptual Model, David Rae, Journal of Small Business and Enterprise Development, 2005



The Dark Side of Entrepreneurship, Manfred Kets de Vries, Harvard Business Review, Nov1985


Short-form lectures

Lecture 1 E&DT Intro – short

Lecture 2 E&DT Entrepreneurship – short

Lecture 3 E&DT Entrepreneurship in Large Organisations – short

Lecture 4 E&DT Innovation – short

Lecture 5 E&DT Innovation – short

Lecture 6 E&DT Design Thinking – short

Lecture 7 E&DT Design Thinking and Wicked Problems – short


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