Entrepreneurship and Design Thinking – 2017

Contact                      rajones2004@hotmail.com

Module Guide                to be added

Lectures                           to be added

Seminar materials     to be added


Recommended books:

Brown, T. (2009) Change by design: how design thinking can transform organizations and inspire innovation, HarperCollins Publishers, New York, NY, 2009.


Other readings:     to be added

Highly recommended: Business Model Generation, Osterwalder & Pigneur (2010),

see especially chapter 3 Design – customer insights, ideation, visual thinking, prototyping, storytelling, scenarios

Useful web resources:

IDEO   https://www.ideo.com/eu

Design Thinking – Tim Brown, CEO and President of IDEO

OpenIDEO   https://openideo.com/

David Kelley – Ideo, an innovative design company – 60 Minutes Jan. 06, 2013

TED – David Kelley – How to build your creative confidence

What is “Design Thinking”?    http://thisisdesignthinking.net/on-design-thinking/discourse/

Ideacouture     Ideacouture


Design Thinking – How can established companies create customer experiences as seamless and simple as those offered by the best digital start-ups?

New insights for new growth: What it takes to understand your customers today. September 2016


Hasso-Plattner Institut   https://hpi.de/en/school-of-design-thinking.html


Design Thinking Berlin


Design Thinkers Academy      http://www.designthinkingnetwork.com/video



KPMG Nunwood






PwC Digital Innovation: How does design thinking look different to a normal innovation process?


Lean Startup Meets Design Thinking

Interesting dialogue with Tim Bown (CEO IDEO) on Design Thinking and Eric Ries (The Lean Start Up)


Design Thinking Stories

How design thinking transformed Airbnb from failing startup to billion-dollar business

Siemens: Design Thinking in China: How Siemens CT Copes with Cultural Issues


Sylvain Cottong’s blog


Shell scenarios

Shell scenarios – video

Shell Energy Scenarios to 2050

McKinsey – The Use and Abuse of Scenarios


Tim Smit – The Eden Centre

Tim Smit – The Eden Project (part 1)     part 2

Tim Smit at ARU graduation ceremony 2015

March 7, 2017

The Surprising Habits of Original Thinkers, Adam Grant, December 31, 2016

Design Thinking – Denkmotor

Open Innovation

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