Marketing Management

1. what is marketing day 1 part 1 vle

2. what is marketing day 1 part 2 vle

3 Value day 2 part 1 intro

4 Value day 2 part 2

5 things Tesco got wrong apr2012 BBC

5. Communication of value day 3

BOOTS FOR THE NATIVES

Bowman clock vs Porter Generics feb2013-1

dispersion of marketing MITa

kotler levels of product

Lecture 2 py focus on consumer (2)

Lecture 3 py intro to strategy (2)

Lecture 4 py strategy approaches and pitfalls

Lecture 5 py sensing (2)

Lecture 6 py market choices (2)

Lecture 8 py relationships (2)

Lecture 9 py new process based marketing (2)

Lecture 10 py implementation (2)-1

Marketing Week magazine

Marketing Magazine

Mobile Marketing Magazine

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